A Different View
The brief
To create a brand identity for a unique research tool for museums, galleries, zoos and theme parks. To be used mainly in North America, the product validates how well the attraction connects with visitor needs. The requirement was a professional, trustworthy, yet dynamic logo.
The solution
Experience DNA refers to the DNA make-up of the visitor experience. The concept reflects the mixing together in a comprehensive pool of knowledge a fusion of information and experiences.
The result
A simple, but distinctive approach which is well liked across the pond.
The brief
To create a brand identity for a unique research tool for museums, galleries, zoos and theme parks. To be used mainly in North America, the product validates how well the attraction connects with visitor needs. The requirement was a professional, trustworthy, yet dynamic logo.
The solution
Experience DNA refers to the DNA make-up of the visitor experience. The concept reflects the mixing together in a comprehensive pool of knowledge a fusion of information and experiences.
The result
A simple, but distinctive approach which is well liked across the pond.
