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A Copy Concept Marketing and Advertising Client

Example of Copy Concept design, marketing and advertising work for Autopage

Autopage

THE BRIEF
To create a brand name, corporate identity, advertising, literature, stand design and website for a mobile communications system for lone workers. The product is designed to connect them via mobile phone to a computer back at base, making them feel safer, more secure and in touch while out in the field.

THE SOLUTION
We recommended ‘Lone Star Protection System’ as the brand name and ‘Well connected’ as a strapline. The imagery used was consistent across all forms of media and created a strong branding for the product.

THE RESULT
A greater awareness of Lone Star in the market place than previously found with the non-branded product, with customers having a better understanding of the product and its uses.

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