Bhaji Man

THE BRIEF
To create a brand image for Bhaji Man batter mixes that would translate through packaging to point-of-sale, promotional gazebo to website.

THE SOLUTION
From our first meeting it was clear that the personality behind the product was its creator ­ the Bhaji Man himself, Don Lear. The man with a passion for good taste became our 'face' for Bhaji Man - even the tag line "Yummy yummy!" was his own. The introduction of a prepared cooked dish to the packs completed the picture.

THE RESULT
A complete range of promotional materials that now reflects the quality of the product.

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