Boing UK

THE BRIEF
To create a new corporate identity, professional and memorable promotional direct mail, posters and sales literature to be aimed at businesses, homeowners and police forces. One element of the campaign was to create awareness of the Keyholder Register – operated by Boing UK on behalf of the police – which saves valuable police time at incidents and potential further damage to premises by allowing easy contact of the keyholder for quick entry to the property.

THE SOLUTION
The ‘thug’ postcard was created to get businesses thinking about security of their premises prior to Christmas. The ‘incident’ postcard was produced to be sent out immediately after an incident at a premises to highlight the need for keyholding. The cards were created for use in Norfolk and are expected to roll out to other forces nationwide.

THE RESULT
Boing UK’s partnership with the police has grown from just eight police forces two years ago to 14 forces today.

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