CTS

THE BRIEF
To create a hard-selling direct mail piece, which would directly solicit calls from customers on a mailing list who had recently applied for planning permission for extensions to their homes.

THE SOLUTION
The concertina-folding mailing piece was created as a visually strong marketing vehicle with copy that pushed all the right buttons.

THE RESULT
The mailing was hugely successful, soliciting immediate response – the first order being for £500 worth of polycarbonate sheeting.

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