
Fuelsell
THE BRIEF
To rename the company, create a logo, rebrand the products with a more professional identity and enhance sales to consumers, independent stores and regional buying groups.
THE SOLUTION
The name Fuelsell was created by making a neat connection with the family name (Filsell) and service as a multi-fuel supplier. We created a bright, impactful logo and coporate identity to translate into packaging, direct mail and promotional items.
THE RESULT
The campaign attracted Fuelsell’s biggest customer Fergusson Coal which now delivers Fuelsell’s logs and kindling throughout the UK. In four years, sales have gone from next to nothing to £180,000 turnover per annum.
Read what Fuelsell have to say about us
THE BRIEF
To rename the company, create a logo, rebrand the products with a more professional identity and enhance sales to consumers, independent stores and regional buying groups.
THE SOLUTION
The name Fuelsell was created by making a neat connection with the family name (Filsell) and service as a multi-fuel supplier. We created a bright, impactful logo and coporate identity to translate into packaging, direct mail and promotional items.
THE RESULT
The campaign attracted Fuelsell’s biggest customer Fergusson Coal which now delivers Fuelsell’s logs and kindling throughout the UK. In four years, sales have gone from next to nothing to £180,000 turnover per annum.
Read what Fuelsell have to say about us

